What is drawing so many travelers to Sedona? That is a question more people are asking than ever before. And the answer, as anyone who has visited already knows, has everything to do with those red rocks.
Sedona just earned a spot on Expedia’s Destinations of the Year list for 2027, ranked #4 among the fastest-growing destinations based on real flight and accommodation search data. Search interest in Sedona jumped 55% year-over-year, which tells you something important: the word is out.
If you are planning a visit and wondering where to start, a guided Jeep tour is one of the smartest first moves you can make. Reserve your seat and let a local show you what all the searching is really about.
Quick Answer: Sedona ranked #4 among Expedia’s fastest-growing destinations for 2027, with search interest up 55% year-over-year. A guided Sedona Jeep tour is one of the best ways to experience the red rock scenery firsthand.
Why Sedona Is Trending Right Now
Sedona has always been special. But the 55% surge in search interest points to something bigger than the usual travel buzz.
Expedia’s ranking is built on real data, not opinions, drawn from actual flight and accommodation searches. Sedona earned its #4 spot the honest way, by capturing the attention of travelers looking for something genuinely different. The destination also received Expedia’s Smart Travel Health Check, a recognition given to destinations that manage tourism responsibly. That matters, and it reflects something our team at Safari Jeep Tours cares about deeply too.
The red and orange sandstone formations that define Sedona’s landscape are the obvious draw. But so is the culture, the wellness scene, and yes, the more than 200 miles of hiking trails winding through the backcountry. There is a lot here, and knowing where to begin can feel overwhelming for first-time visitors.
That is exactly where a guided tour makes the difference.
Let a Local Show You Why Everyone Is Searching
You could spend your first day in Sedona driving from one overlook to the next, but you would only be scratching the surface. The most dramatic scenery, the canyons, the backcountry terrain, and the stories behind the formations, sits well beyond the paved roads.
A guided Sedona Jeep tour takes you there. Our guides are all from Sedona. They grew up here, they know these trails, and they bring a depth of local knowledge that no guidebook or travel app can match. When you book with a locally owned tour company, more of your spending supports local employees, owners, and businesses, and you walk away with an experience shaped by people who genuinely love this place.
For first-time visitors especially, a guided tour removes the guesswork entirely. No map-reading, no missed turns, and no wondering if you found the right spot. Just the red rocks, a comfortable Jeep, and a guide who knows exactly where to look.
Choose Your Sedona Tour
We offer a range of Sedona Jeep tours to fit different schedules and styles.
| Tour Name | Duration | Adventure Level |
| Call of the Canyon Jeep Tour | 1.5 hours | Mild |
| Sedona Scenic Highlights Jeep Tour | 2 hours | Mild |
| Outback Trail Jeep Tour | 2 hours | Mild |
| Seven Canyons Jeep Tour | 2 hours | Wild |
| Rim Run Supreme Jeep Tour | 2.5 hours | Wild |
| Archaeology Jeep and Hiking Tour | 2.5 hours | Moderate |
| Diamondback Gulch Jeep Tour | 3 hours | Wild |
| Ultimate Sedona Experience Jeep Tour | 5.5 hours | Mild |
Whether you want a short scenic outing or a longer backcountry adventure, there is a tour that fits your day. Not sure which one to choose? Our team is happy to help you find the right match.
Explore Responsibly
Sedona’s Smart Travel Health Check from Expedia is a reminder that this landscape deserves care. At Safari Jeep Tours, our Jeeps are designed to carry more guests per tour, which means fewer vehicles on the trails. We stay on marked routes and encourage every guest to tread lightly on the red rock terrain. The goal is to leave Sedona as beautiful as we found it.
Ready to see why Sedona is one of 2027’s most searched destinations? Book your Sedona Jeep tour here and reserve your spot with a local guide who knows these trails best.
FAQ
Q: Why is Sedona trending as a travel destination?
A: Sedona ranked #4 on Expedia’s Destinations of the Year list for 2027, with search interest up 55% year-over-year based on real flight and accommodation data.
Q: What is the best way to experience Sedona’s red rocks as a first-time visitor?
A: A guided Sedona Jeep tour is one of the best options. It takes you into the backcountry with a local guide, covering scenery and stories that most visitors never find on their own.
Q: Does Sedona manage tourism responsibly?
A: Yes. Sedona received Expedia’s Smart Travel Health Check, recognizing destinations that approach tourism with care. Safari Jeep Tours supports that commitment by using custom-built Jeeps that carry more guests per tour, reducing the number of vehicles on Sedona’s trails.
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Created on 10-22-26